Wakeupcut.com pursues the objective of developing “the highest standards of moral behaviour towards everyone we work with, the communities we touch and the environment on which we have an impact.“
The Code of Action of Wakeupcut.com defines how we act and interact every day. Wakeupcut.com is committed to continuously improving the way we manage our impacts and our longer-term goals, always with integrity, responsibility, respect and challenge.
Wherever we are, whatever we do, this is how we do it:
x Ideas and sharing insights on upcycling, recycling and reusing of what we already have.
x Training on creative techniques, in order to become more self-reliant on meeting our needs more autonomously.
x Love for the handmade.
x Inspiration for changing habits and for getting closer to one another, to our needs, to nature… to “the whole”.
x Providing information on the supply chain process and the production process in fashion and beyond.
x Support to ethical and environmentally conscious movements, brands, artists, visions.
x Support to weak groups through educational programs and promotion of new projects.
x Contribution to prosperity with minimum consumption.
x Thirst for justice for all. Transparency everywhere!
x Enthusiasm for creation!
x Having a good time along the way…
Wakeupcut.com is a call for raising awareness on the consumption of the apparel industry… and more. Our goals include increasing the knowledge about the production processes of all the stuff we purchase, as well as getting informed about the fraudulent abuses against the natural resources and about the exploitation of people and their appalling working conditions.
Wakeupcut.com is an attempt to know what products contain toxic substances, in order to avoid their consumption and replace them with safe ones. Therefore, we choose to base our purchasing on more substantial criteria (e.g. health, ethics, environmental protection) beyond what “fast fashion” has to offer.
Wakeupcut.com gets inspired by Amelia Barr’s quote ‘Kindness is always fashionable and always welcome‘.
Wakeupcut.com is based in Greece, a beautiful country, which unfortunately lacks in environmental culture, recycling habits and mentality about all those small behaviors that can be very costly. For example, the habit of throwing a cigarette butt on the street – aside from the obvious immediate harm – has implications for the next four to twelve years until the complete degradation of the synthetic materials the filter is made of, which meanwhile release harmful chemical compounds and pollutants! If you knew, would you do that?
Sometimes everyday behaviors are often a result of incomplete information, speed or even media manipulation.
Wakeupcut.com is here to contribute in waking up!